Glossary

A 301 redirect is a permanent forwarding from an old to a new URL. Redirects play a vital role in digital fundraising – for example, when a donation campaign is renamed or removed from the website. Without proper redirects, valuable traffic and existing backlinks can be lost, negatively impacting your charity’s visibility in search engines.

For website relaunches, we recommend checking whether old links – such as those in emails or social media – are correctly redirected. Redirects can be easily managed directly within the Soulclick CMS.

3-2-1 Backups are a proven method for data storage to minimize the risk of complete data loss. The rule states:

• 3 copies of the data: the original and two backups.

• 2 different storage types: e.g., hard drive and cloud.

• 1 copy offsite at a different physical location.

In online fundraising, business-critical data is generated and stored in tools like CRMs and donation platforms. Therefore, charities should perform regular backups following the 3-2-1 rule to maintain data integrity.

404 Error is an HTTP status code that shows a web page is not active anymore or has been moved without a redirect. In digital fundraising, 404 errors disrupt the donor journey, leading to lost donation opportunities and reduced credibility. Encountering a 404 on a donation page can cause potential donors to abandon the donation process, while multiple 404 errors can hurt trust and search engine rankings. To prevent this, charities should monitor for 404s, set up redirects, and create custom 404 pages that direct users to active donation or campaign pages.