301 Redirect

A 301 redirect is a permanent forwarding from an old to a new URL. Redirects play a vital role in digital fundraising – for example, when a donation campaign is renamed or removed from the website. Without proper redirects, valuable traffic and existing backlinks can be lost, negatively impacting your charity’s visibility in search engines.

For website relaunches, we recommend checking whether old links – such as those in emails or social media – are correctly redirected. Redirects can be easily managed directly within the Soulclick CMS.