Backlink

A Backlink is a hyperlink on an external website that points to your own domain. Also known as inbound links, backlinks are a key element of off-page SEO and play an important role in increasing visibility, reach, and search engine rankings — also for nonprofits in the context of online fundraising.

The quality of a backlink depends on various factors such as the relevance, domain authority, and age of the linking website. Links from trusted and thematically relevant sources — so-called do-follow links — pass SEO value and can significantly improve your organic search performance. In contrast, no-follow links do not directly influence rankings but can still drive traffic and visibility.

Building a strong backlink profile requires a long-term strategy, including valuable content, media collaborations, and partnerships with relevant websites or platforms.