Best of Breed (BoB)

Best of Breed (BoB) refers to a software architecture where various tools, each best suited to meet the organization's needs in specific areas (e.g., email marketing), are connected via API interfaces. This creates an IT architecture composed of flexible, decentralized, and often smaller individual tools, allowing for the easy migration of individual systems. The most important data streams are consolidated at a Single Point of Truth (e.g., a CRM system). In digital fundraising, a BoB architecture offers greater flexibility and improved usability for end-users.