Black Hat SEO

Black Hat SEO refers to unethical practices used to quickly and effortlessly improve a website’s search engine ranking. These techniques violate search engine guidelines and can result in penalties or being banned from SERPs (search engine result pages). Typical black hat techniques include keyword stuffing, creating duplicate content, paying third-party pages for backlinks, or cloaking (showing different content to search engines than to users). Ethical SEO, also known as white hat SEO, focuses on providing added value to users and complying with search engine guidelines.