Bounce Rate

Bounce Rate represents the percentage of visitors who enter a website and leave it again without taking any action, such as clicking on a link, filling out a form, or making a donation. It is a key metric in web analytics that helps assess the effectiveness of a website or donation portal in engaging visitors. An average bounce rate ranges between 35% and 45%. A bounce rate between 25% and 35% is considered excellent. Bounce rates can however, vary heavily depending on the industry and application. Especially in blogs, news sites and events, bounce rates are expected to be higher than average.