Call to Action (CTA)

A Call to Action is a prompt on your website, in an email or in other digital channels, that encourages users to take a specific action, such as signing up for a newsletter or making a donation. Strategically placed CTAs, like donation buttons in the website’s header, can guide your visitors through your site and increase conversions. CTA buttons should be clear, attention-grabbing, and follow familiar color and shape patterns to ensure they are easily understood by users.