Glossary C Charity Streaming

Charity Streaming

Charity Streaming is a fundraising method that uses live streams (e.g., on Twitch, YouTube, or TikTok) to collect donations. Streamers and their communities actively participate – for example, through challenges or events – to raise awareness of important social issues and generate donations.

For nonprofits, charity streaming offers a modern way to reach younger audiences digitally and gain visibility through creative campaigns. Tools such as donation links or embedded widgets enable a direct connection between the stream and the donation process.