Community-Centered Fundraising (CCF)

Community-Centered Fundraising (CCF) is an approach that places the needs and perspectives of the supported community at the forefront. The goal is to develop projects in close collaboration with the affected communities and adjust fundraising efforts to align with their needs. Unlike Donor-Centered Fundraising (DCF), the emphasis is not on donor preferences but on the priorities of the supported community.

While a strong CCF orientation can be impactful, nonprofits risk adopting an overly inward-focused perspective that may not resonate with broader audiences. With Soulclick’s donation shops and platforms, NPO can effectively bridge the gap between their work and donors, regardless of their strategic approach.