Glossary C Consent Management

Consent Management

In Consent Management, users choose their preferences. In the context of online donations, these can be communicative preferences (e.g. wish for an electronic donation confirmation), consent to tracking measures (see cookies) or thematic subscriptions (e.g. regular news about Nepal). This information in turn flows into the personalization of donor journey automations and/or the optimization of the digital presence (e.g. order of donation products).