Customer Relationship Management (CRM)

Customer Relationship Management helps NPOs to systematically build and extend relationships with target groups. Whether you are an individual donor, online sponsor or major donor, CRM actively manages all customer relationships and interactions. In line with the "corner store" principle - know your customers and provide them with optimal support. Modern tools enable the automation of processes or sophisticated attributions (see Business Intelligence). Soulclick Manager is not a CRM system, but has extensive options for managing online donors. An API interface to your CRM is recommended in particular for large transaction volumes.