Digital Fundraising Strategy

A Digital Fundraising Strategy sets out the strategic vision and plan for expanding online donations. At its core, it focuses on building a digital fundraising architecture that enables charities to deliver their message effectively and efficiently across various touchpoints (both online and offline), integrating them into a seamless donor journey. The website plays a central role, as all other channels and tools—such as social media fundraising, digital campaigns, or email automations—consistently drive traffic back to this key touchpoint. At Soulclick, we design the website with fundraising in mind, centering it around a powerful donation shop within our e-commerce platform.