Domain Authority (DA)

Domain Authority (DA) is a metric developed by the SEO provider Moz, which indicates the relevance of a website or domain for search engine rankings. The DA score ranges from 1 to 100 – the higher the score, the more likely the website is to rank well in search results on Google and other search engines. While it is not a direct ranking factor, it serves as an indicator. Domain Authority is determined by various factors, such as the number and quality of backlinks, the ratio of backlinks to outbound links, the SEO relevance of the content, as well as the structure and usability of the website.