Domain Reputation (DR)

Domain Reputation (DR) is a metric that measures the trustworthiness and credibility of a domain, and it is particularly relevant in email marketing. The DR score influences how likely it is that emails from a domain will be successfully delivered or end up in the spam folder. Domain Reputation depends on several factors: the frequency of email sends, spam reports, authentication through protocols such as SPF and DKIM, as well as the general behavior of users interacting with the domain. It is assessed by various organizations, including email providers (Google, Microsoft, Yahoo), security services, and other internet service providers (ISPs).