Donor-Centered Fundraising (DCF)

Donor-Centered Fundraising (DCF) is an approach that places the wishes of donors at its core. The goal is to build strong personal relationships with supporters by tailoring fundraising activities to meet their specific needs. Key elements of this approach include personalized communication, gratitude, and transparency about the impact of donations. A well-functioning Customer Relationship Management (CRM) system is essential for its successful implementation.

In contrast to Community-Centered Fundraising (CCF), which focuses on the needs of the supported community, DCF emphasizes strengthening donor engagement and loyalty.