Email Marketing

Email Marketing is a crucial instrument in digital fundraising, especially when significant online donation volumes have already been generated with a large subscriber base in place. Email marketing enables charities to target donors with personalized communication, while keeping them informed about campaigns, projects, or current fundraising efforts. Marketing automation is a discipline within Email Marketing, where donor journeys are pre-defined and automated. Once a specific trigger is reached (e.g., filling out a form), messages are automatically sent to donors. For effective e-mail marketing, a strong data foundation, including clear segmentation of target groups, is essential. For organizations with larger audiences (~15k+), A/B testing is a great way of systematically optimizing open and click-through rates.