Engagement Rate

Engagement Rate refers to a metric that measures the level of interaction a piece of content (e.g. an online ad or a social media post) generates from its audience. Engagement typically includes actions such as likes, comments, shares, or clicks. The engagement rate represents the total number of engagements in relation to the number of followers or impressions a marketing action generates. In digital fundraising, the engagement rate is a key metric, as higher engagement rates often indicate stronger audience interest and involvement, which can lead to higher conversion rates and growth in online donations.