Fundraising Funnel

The Fundraising Funnel, or simply Funnel, is a tool frequently used in digital fundraising. It visualizes the key stages of a donor journey and illustrates the success of individual initiatives and campaigns. By clearly presenting donation revenues, conversion rates, and other KPIs along the funnel, it helps build a deeper understanding of online fundraising and enables more effective management. The typical stages of a fundraising funnel are: 1. Awareness, 2. Interest, 3. Consideration, 4. Action and 5. Retention