Glossary G GET Parameter

GET Parameter

GET Parameters are pieces of information added to a URL and transmitted to a website to enable personalization. For example, they can be used to pre-select donation amounts in a donation form based on the user's choice in an email template or to personalize landing pages.

Example:

https://example.com/donation?amount=50&greeting=Dear%20Mr.%20Roth

  • amount=50 transfers the donation amount of CHF 50.

  • greeting=Dear%20Mr.%20Roth personalizes the greeting on the donation page.

UTM parameters are a specific subtype of GET parameters designed exclusively for tracking marketing and fundraising campaigns. In contrast, GET parameters have broader applications, helping to create a dynamic and personalized donation experience.