Image Alt Tag

An Image Alt Tag (also known as "alt text" or "alternative text") is a descriptive text embedded in the HTML code of an image on a website. Most CMS platforms allow users to add alt text to images and videos (called video alt tags). Alt tags are especially important for search engine optimization (SEO) and accessibility, as they help visually impaired users understand the content of the image. A well-written alt tag should therefore be concise, informative, and accurately describe the image content.