Keyword Stuffing

Keyword Stuffing, also known as keyword spam, is an outdated SEO practice where a webpage is overloaded with excessive keywords or phrases in an attempt to manipulate search engine rankings. This black-hat tactic involves unnaturally repeating keywords in the content, meta tags, or alt attributes, often resulting in poor user experience and irrelevant content.

Search engines like Google have evolved to detect high keyword density, and websites that overuse keywords are typically penalized or downranked. Instead of keyword stuffing, a balanced, relevant, and user-focused content strategy should be applied to improve SEO performance. Nonprofits can enhance visibility and build trust by focusing on high-quality content rather than keyword overuse.