Key Performance Indicator (KPI)

Key Performance Indicators (KPIs) help charities, particularly in digital fundraising, to better understand how effectively they are achieving their objectives. KPIs are vital metrics that serve as benchmarks to assess performance and track progress over time. By analyzing KPIs, nonprofit organizations can identify strengths, uncover weaknesses, and make data-driven decisions to improve donor journeys, campaigns, and content. Common KPIs in digital fundraising include conversion rates, average donation amounts and donor retention rates.