Keyword

A Keyword is a word (short-tail) or phrase (long-tail) that users search for on search engines like Google or Bing. Keywords are essential for on-page SEO, helping websites appear and rank in search results for relevant queries. Overloading a page with too many keywords, known as keyword stuffing, is considered a black-hat SEO tactic, and pages are usually downranked as a result. However, with a targeted keyword optimization strategy, nonprofits can increase their digital visibility and generate more online donations.