Keyword Analysis

Keyword Analysis, or keyword research, is the process of identifying relevant search terms that users enter on Google and other search engines. It is a core element of Search Engine Optimization (SEO) and paid search campaigns (SEA). Keyword analysis is often carried out using the Google Keyword Planner. The process involves analyzing:

• Short-tail keywords: Single terms, such as donate.

• Long-tail keywords: More specific phrases, such as donate for children.

These keywords are then strategically incorporated into web content to boost visibility. A thorough keyword analysis, paired with content optimization, helps charities reach more potential donors - and ideally, encourage them to make a donation