Link Building

Link building refers to the process of systematically acquiring backlinks – external links from other websites that point to your own. It is a off-page SEO strategy that helps improve search engine rankings.

In digital fundraising, the following link building strategies are commonly used:

• Content marketing: Publishing own content on other websites (e.g. studies, infographics, guides).
• Press & media outreach: Mentions in relevant media, online newspapers, or blogs.
• Partnerships & collaborations: Mutual linking with e.g. project partners abroad.
• Directory listings

Important: The quality of the linking websites is essential. Backlinks from untrustworthy sources can harm rather than help your search engine rankings.