Local SEO

Local SEO aims to improve an organization’s ranking for regional searches (e.g., “charity near me”). For nonprofits with local services (like counseling centers) or regional fundraising events (e.g., a charity run), Local SEO is a crucial tool in the online marketing mix. It helps increase reach and makes it easier for target audiences to locate the organization on platforms like Google Maps.

Key Local SEO measures include setting up and completing a Google My Business profile, ensuring consistent NAP data (name, address, phone number) across all channels, and utilizing local keywords and landing pages (e.g., “addiction support Solothurn”). Additionally, positive Google reviews, local media mentions, and regional links can enhance Local SEO impact.