Long-Tail Keyword

A Long-Tail Keyword is a specific search phrase consisting of three or more words. Compared to short-tail keywords, which are single terms, long-tail keywords are much more specific and often lead to higher conversion rates. An example of a long-tail keyword might be “donate for children” or “donate to projects in Nicaragua.” Nonprofit organizations should optimize their web content not only for individual keywords but also conduct targeted long-tail keyword research and incorporate these terms into their content.