Mobile-First Design

Mobile-First Design is an approach to UX design where websites, emails, and other digital assets are initially developed for mobile devices. Larger viewports, such as tablets or desktops, are then adapted from the smallest device size. With the majority of web traffic now coming from mobile devices, Mobile-First Design is the preferred choice for organizations focused on user-centered digital design. Consequently, this approach should also be adopted in online fundraising, for example, in the design of campaign pages or donation forms.