Opt-in

Opt-in refers to the process of obtaining explicit consent from users before processing their personal data. It’s commonly used in email marketing to send newsletters or automated emails to users who have subscribed on your organization’s website. Under European Data Regulations (GDPR), organizations are required to use a double opt-in process for extra verification, which often involves asking users to confirm their subscription through a link sent to their email. This additional step ensures that the user’s information is correct and that the consent is intentional.