Pay Per Click (PPC)

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time a user clicks on their ad. It is widely used on search engines, social media platforms, and display networks. PPC campaigns allow businesses to target specific keywords, demographics, and interests, ensuring that ads are shown to relevant audiences. This model is cost-effective because advertisers only pay when users actively engage with their ads, helping to maximize ROI by focusing on the clicks most likely to convert into customers.