Pull Marketing

Pull Marketing focuses on attracting potential donors who are actively searching for specific topics. Nonprofits achieve this through methods like organic social media posts, blog articles, or search engine optimization (SEO).

Pull strategies are highly effective for driving organic reach and traffic in online fundraising. However, they rely on the target audience already being interested in the topics. To effectively promote new content or campaigns, nonprofits should pair these efforts with push marketing measures to proactively generate attention.