Remarketing

Remarketing, also known as retargeting, focuses on reaching users who previously interacted with a brand (e.g., through a website visit) via ads on third-party platforms, such as Gmail and social media. These additional touchpoints increase the likelihood that users will take the desired action, such as making a donation. In online fundraising, remarketing is an effective tool for re-engaging supporters and drawing their attention to current fundraising campaigns, petitions, or similar activities.