SERP

The Search Engine Results Page (SERP) displays search results to users on platforms like Google or Bing. SERPs typically include 1-3 paid ads at the top, followed by 10 organic listings, with additional ads sometimes appearing at the bottom. Traffic from SERPs falls into two categories: Paid Search and Organic Search. Paid Search refers to search ads that organizations pay for to rank higher, while Organic Search includes non-paid results, where sites compete for higher visibility through Search Engine Optimization (SEO). In digital fundraising, high SERP visibility is crucial for driving online donations and attracting new donors.