Single-Point-of-Truth (SPoT)

An integrated system architecture requires a central data hub, known as the Single-Point-of-Truth (SPoT). Typically, a CRM or data warehouse serves as the SPoT, connecting surrounding systems such as marketing automation, web, and fundraising tools via API interfaces.

By synchronizing relevant data attributes, a centralized and reliable information base is established. This allows charities to analyze donor, transaction, and communication data, enhancing the effectiveness and management of fundraising campaigns.