URL

URL stands for Uniform Resource Locator and refers to the unique web address used to access a resource on the internet — such as a webpage, image, or PDF. A typical URL consists of several parts, for example:

https://www.example.org/donation-form

• https:// is the protocol
• www.example.org is the domain
• /donation-form is the path to the specific page

In online fundraising, URLs play an important role — e.g. for donation forms, tracking links, or campaign landing pages. Clear URL patterns improve a website’s trustworthiness and search engine optimization (SEO). So-called UTM parameters can also be added to URLs to measure the performance of marketing campaigns.