User-generated Content (UGC)

User-generated Content (UGC): UGC refers to any content—such as text, images, videos, or reviews—created by users rather than the brand or organization itself. Often generated through social media platforms, UGC provides authentic, relatable content that enhances brand credibility. In digital fundraising, UGC can appear in peer-to-peer fundraising campaigns, where supporters share their stories, or in donor testimonials that showcase personal connections to the cause.