Glossary

The Web Accessibility Initiative (WAI) is a global initiative of the World Wide Web Consortium (W3C), focused on promoting an accessible internet. WAI develops guidelines and standards to ensure people with disabilities can access digital content without barriers. Its Web Content Accessibility Guidelines (WCAG) are particularly well-known, offering specific requirements and recommendations for accessible websites. Strong accessibility also benefits online fundraising, enabling campaign pages and donation forms to work seamlessly with screen readers or alternative input devices.

The Web Content Accessibility Guidelines (WCAG) are standards set by the World Wide Web Consortium (W3C) that define specific requirements and recommendations for accessible website and digital content . The WCAG are internationally recognized and help developers and designers make content accessible to everyone – especially people with disabilities.

The WCAG are based on the POUR principles:

• Perceivable: Content must be designed to be perceivable through all senses (seeing, hearing, reading), for example, by providing alternative text for images.

• Operable: Navigation and functionality must be operable by all types of input devices, such as keyboards or screen readers.

• Understandable: Content and functions should be easy to understand and intuitively designed, using simple language and clear structures.

• Robust: Content must be compatible with various technologies to ensure accessibility across different devices and browsers.

With a Website Builder, so-called no-code websites can be developed using a drag-and-drop system. This allows users to develop and optimize websites entirely without programming knowledge. Users typically pay a monthly flat fee, which depends on how many features they actually use. However, websites created with builders offer only limited options for SEO or campaign optimizations. The most popular website builders include Wix.com, Webflow.com and Squarespace.com

A Website Relaunch involves replacing an outdated platform with a modern, future-proof digital presence. During the process, charities face critical strategic decisions, such as selecting the right tech stack or choosing between custom development and modular solutions.

A successful relaunch typically involves thorough requirement engineering to define objectives and needs, alongside the creation of a cohesive UX/UI design system to ensure consistency and exceptional usability. Larger projects often include user surveys and testing to validate decisions and optimize results.

For charities with smaller budgets, modular solutions like Soulclick provide a cost-effective, transparent, and flexible approach to building impactful fundraising platforms.

Whitelisting involves classifying a domain as trustworthy, preventing, for instance, emails from ending up in spam. Whitelisting can also be used to prevent fraudulent use of donation forms or other web services. It ensures that an iFrame donation form can only be operated on a specific, whitelisted domain. Our product, Soulclick Smart, is also whitelisted for the corresponding customer domain.

Wireframes are sketches of subpages created during website relaunches, often in collaboration with the client. Wireframing is a discipline within UX/UI design. Wireframes include the modules and rough content of future subpages, establishing their content priorities. The rule of thumb is: the more important the content, the higher it is placed on the page. Wireframes ensure that nothing is overlooked, priorities are set correctly, and a shared understanding of the future website’s structure and appearance is established.